Brian Koning, a former marketing executive turned
Personal Chef, has written the first book published for print on the
booming personal chef industry. The book is a primer for people who
love to cook and have dreamed of starting their own personal chef
business.
What does a marketing professional with 17 years experience and a
passion for cooking do when he loses his job? He launches a successful
personal chef business and writes the very first book published for print
on the personal chef industry.
“Become a Personal Chef; an Introduction to the Industry” (AuthorHouse)
by Brian T. Koning,is full of practical information about the relatively
new and emerging personal chef industry. Released in April, 2004, this book
is ideal for anyone who loves to cook and may be looking for an affordable
home-based business opportunity.
Whether you are a professionally trained chef or a self-taught cook, you
will learn what you will need to invest in the way of time, talents and
money.
Just weeks after launching his personal chef business in February of
2001, Brian Koning, a.k.a. "Doctor Dinner", was cooking full-time for more
than a dozen clients.
He attributes his success to working more than 15 years in marketing,
advertising and sales. After reading postings on Internet forums from
personal chefs who were struggling with their businesses due to lack of
marketing and business experience, Brian felt compelled to share his
expertise in these areas through his book and a series of personal chef
marketing and business seminars to begin in the Fall of 2004.
The book covers the basics from forming your business, joining a
personal chef association, and training to marketing, sales and customer
service. He even had cooperation and input from the three personal chef
associations including the United States Personal Chef Association,
Personal Chefs Network and the American Personal Chef Association.
Become a Personal Chef; an Introduction to the Industry is currently
available through the publisher, Author House at www.authorhouse.com and on www.personalchefmarketing.com, the author’s
website.
Brian has put together an extensive list of resources for cookware,
chefs clothing, food safety, freezer recipes and more. In addition to his
own advice, Brian includes a chapter filled with advice from more than
twenty personal chefs from the United States and Canada. For dessert, Brian
serves up more than fifty recipes, favorites of his clients.
Besides cooking for his clients, Brian appears frequently on
Indianapolis area television news programs, writes a monthly magazine
column and speaks to groups about meal planning and healthy eating. He
recently launched Personal Chef Marketing, a consulting firm that provides
marketing services to personal chefs and the personal chef industry. Brian
is a native of Lafayette, Indiana and a 1986 graduate of Purdue University
where he received his B.A. in Communication. He now resides with his family
in Carmel, Indiana.
Become a Personal Chef; an Introduction to the Industry
ISBN: 1-4140-7506-5 (Paperback)
ISBN: 1-4140-7505-7 (e-book)
Written by Brian T. Koning
Publisher; Author House, 2004.
